Month: February 2014
-
Digital
5 Tips to Make Video Marketing Work Hard for Your Brand
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
-
Agencies
Marketers Feel Unprepared to Manage Big Data: IBM Study
IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
-
Digital
Digital Ad Test Drives Scion Sales
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
-
Agencies
TCPA Changes Bring Accountability for Call Centers
Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
-
Agencies
4 Tips for Improving Your Mobile Data Strategy
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
-
Agencies
Direct Mail in the Digital Communication Era
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.
-
Data & Analytics
Make Your Email Look More Official Than Promotional
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
-
Social
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
-
5 Big Agency Owner Mistakes Make and How to Avoid Them
These five agency owner mistakes aren’t unique, and fixing them isn’t optional.
-
Social
Are Teens Really Unfriending Facebook?
There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.
