Month: March 2013

• Infographic: How to Use Autoresponders in Email Marketing for Lead Generation and Nurturing

  Optify, a provider of digital inbound-marketing software, has produced a helpful infographic titled, “The Autoresponder Assembly Line: Manufacturing Leads for Your Business.” It offers an overview of the best practices for using autoresponders to optimize their lead-generation and lead-nurturing campaigns. Here are the four steps of using autoresponders: 1)

• Daily Deals Aren’t Dead: 53% of Small-Business Owners Say They’re Good for Getting Customers

  Daily deals have been battered by nightmarish stories and the struggles of the industry’s two leading players, Groupon and LivingSocial. But in the midst of what seems like a valley leading to certain death, stakeholders that are fond of daily deals can take courage, thanks to a recent study from Constant Contact. The company surveyed […]

• Social

  5 Ways to Find a True Influencer

  There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

• Pinterest Introduces Its Own Web Analytics Tool, Takes a Big Step Toward Monetization

  Pinterest has taken another step toward making it easier for businesses to gauge just how helpful the visually driven social network is for them

• FirstRain Releases Enterprise Customer Intelligence Solution for the Salesforce Touch Platform

  Leading Software Analytics Company Enables Touch-Powered Customer Intelligence for the Enterprise

• Social

  The Emergence of Influencer Marketplaces: Part I The Influencer

  This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

• Affiliate Marketing Requires a Business-Owner Mentality

  If you believe some of the sales pages floating around the Web, you might get the impression that affiliate marketing is an easy, lucrative job that requires just a few hours of in-pajama work a day. But this perspective misses a major point

• Study: Sales Reps Should Be Assigned More Leads

  Sales reps and the volume of leads they’re given each day smacks of the story of “Goldilocks and the Three Bears:” Organizations are trying to find the exact number of new lead assignments per day that’s just right. A new study from Leads360 has some helpful information on how to find this perfect number. According […]

• Agencies

  DMA in DC Starts Tuesday

  A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

• Practice Better Data Hygiene: Is It Time to Clean up Your Act?

  By Micky Long, vice president and practice director of lead nurturing, Arketi Group

  Let’s be clear: I’m not asking you to confess whether or not you floss daily. That’s between you and your dentist. But we are seeing an alarming trend among B2B marketers in an area equally as troubling as bad dental habits: poor data hygiene.