Month: March 2013

• Infographic: 7 Marketing Tips for a Social World

  Salesforce, the major enterprise cloud computing company that provides CRM and social solutions, has put together an infographic that includes seven tips for successfully marketing via social media platforms. Here’s a rundown of the tips: –

• Website Usability vs. Conversions: The Differences and the Relationship

  “Usability” and “conversions” are terms that are used loosely or closely with each other, but do people know what they actually mean? “In truth, they are two separate web design practices, with different goals,” writes Kimberly Krause Berg for Search Engine People. When they’re brought together, there’s big potential for success. The basic definitions are […]

• Facebook Graph Search Now Providers Keyword Info to Webmasters

  When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well, […]

• Agencies

  Triggered Email Volume on the Rise: Survey

  The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

• Agencies

  Email Data Availability Up 26%: Worldata Index

  A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.

• Agencies

  Chief Marketer Listline March 22

  Lists featured this week include Flying Adventures Magazine and Bowhunt America.

• Infographic: How Brands Can Use Pinterest

  Prestige Marketing, a marketing solutions and campaign management provider, has put together an infographic with some helpful pointers on how brands can utilize Pinterest to meet business goals. Here are some of the interesting findings included in the infographic: –

• What Firefox’s Blocking of Third-Party Cookies Means for Affiliate Marketing

  There’s a new version of Firefox coming out this summer that will have a feature that might be a headache for affiliate marketers. Version 22 of the browser is expected to automatically block third-party cookies by default. This means users of that version of Firefox won’t see targeted advertising unless they make the effort to […]

• Social

  The Emergence of Influencer Marketplaces—Part II The Brands

  Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

• Mobile

  Location-based Disconnect

  The Chop House lets customers check in for a free glass of wine, but the waiter is out of the loop.