Month: February 2012

• The Average U.S. Consumer Will Spend $126.03 on Valentine’s Day This Year

  According to the National Retail Federation (NRF), the average U.S. consumer will spent more than $126 on Valentine’s Day this year, the highest mark in the “Valentine’s Day Consumer Intentions and Actions” survey’s 10-year history.

• B2C Email Newsletters: 25% Open Rate, 11% CTR, 2% Conversion Rate

  According to Econsultancy’s “2012: Email in Action” study, the majority of responding marketers see social media as a challenging competitor for email. A similar majority thinks young people are abandoning email as a primary channel.

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  What Game? The Ads Were Good though.

  While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…

• Shameless LeadsCon Plug…Because We Love You

  Please ask yourself this simple question. Do you like paying more for something than you need to? If the answer is no, then stop waiting and book your tickets to LeasdCon now. The price on the site of $795 not for you? Your price is 25% less – $595. But it won’t be if you keep…

• The Week in Review

  Headlines from the industry.
  To receive daily updates please visit the Digital Moses fan page

• Holiday Tablet Traffic Surged in 2011; iOS Gets Higher CTRs Than Android

  Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.

• Contests/ Sweeps
• Agencies

  Can a “Great For You” Food Label Build Loyalty?

  Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?

• Social

  CPG Web Visitors Shop Those Brands More in Stores: Study

  Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

• Agencies

  Integrated Marketing Boosts NC Symphony Ticket Sales

  A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.