May 2011 - Page 2 of 11 - Chief Marketer

Long-Form Content Has the Highest Video Ad Completion Rates

According to a report from FreeWheel, which helps entertainment companies scale and syndicate their content, online video consumption seems to be a nice complement to linear television viewing and doesn’t eat into primetime viewing. Also, long-form content sees the highest video ad completion rates…

Tablets More Conducive to Online Shopping Than Smartphones

A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.

AOL, CollegeHumor See Big Gains in Online Video in April

According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners.

Mobile Email Viewership Surges 81%

“Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…

The Edu Conundrum

If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…

USPS Banks on QR Codes in Summer Sale

For this year

Agencies

Corona Talks Shop About Largest Retail Promo: Q&A

Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.

Agencies

Miracle Whip Asks Consumers to Take Sides

Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves

Agencies

Hospice Direct Mail Fundraising Boosted By Segmentation, Storytelling

A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows.

Those eyebrows have been lowered, thanks to a sensitive copywriting team, a reconfiguration of the solicitation package, and some carefully applied segmenting and customization. What else has been lowered? The total number of pieces mailed to previous donors and other individuals it has a relationship with, from 300,000 annually in 2008 and 2009 to 140,000 in 2010.

Agencies