Month: February 2011
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Nearly 90% of Marketers Will Pursue Mobile Marketing in 2011
A new survey from the Association of National Advertisers, along with the MMA, found that nearly nine in 10 marketers will pursue mobile marketing this year.
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Valentine’s Day Spending Will Be 11% Up in 2011
According to the National Retail Federation’s “2011 Valentine’s Day Consumer Intentions and Actions Survey,” conducted by BIGresearch, the average consumer is set to boost their Valentine’s Day spending by 11 percent this year.
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Beyond Commerce, Inc. Announces the Launch of AdJuice.com
Beyond Commerce, Inc. Announces the Launch of AdJuice.com, Entering the Groupon Marketplace
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Shameless LeadsCon Plug: Lead Vs. Brand
We’ve reached the halfway point of the shameless plugs. This week mark’s the three-and-a-half week countdown towards the March 1st and 2nd event. Haven’t booked your ticket yet? That’s ok. The percentage…
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If Content Isn’t King, What Is?
If we think back to some of the endearing trends of the internet age, one that has come and gone and perhaps come again says content is king. When someone asks for advice when starting an online site, that’s what most…
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Agencies
InterContinental Aggregates Hotel Check-ins with PlacePunch
Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform
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Agencies
Take 7: Regal Entertainment Red Carpet Sweeps Finds Loyalists
Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.
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Agencies
Atkins Beefs Up Giveaway Promotion with Largest Budget to Date
Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.
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Agencies
Crabtree & Evelyn Revamps Loyalty Program, Boosts Direct Mail Use
Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success.
At the heart of its re-energized customer focus is “Platinum,” a loyalty program the company launched just over a year ago to replace its “Preferred” scheme. For a five dollar entry fee, members received 20% discounts on merchandise during the first week of each month.