Month: February 2010

• Fuzz Buzz

  The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message

• Agencies

  Data Can Be Sexy

  There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But

• Agencies

  Return to Sender — For a Price

  Many large volume mailers aren’t keeping their house files up to date, and that’s costing them money, according to a survey by Pitney Bowes. In Nov. 2008,

• Climb on the Bing Bus

  PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into

• RIGHT LOCATION, WRONG DEMOGRAPHIC

  Give Sears an for targeting me with an e-mail based on my zip code, but the offer is a bust unless they think I’ve wasted precious time at the gym. Sears

• Agencies

  Anaheim? They’ve Got an App for That

  The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications