Day: January 26, 2010

• Agencies

  Marketers, Consumers Offer Views On Loyalty Programs in Study

  There

• DMA CEO Search Team Announced

  Seven Direct Marketing Association board members, and one executive, have been charged with finding the DMA’s next president and CEO.

• Valassis Brings List Management In-House

  Valassis will bring management of its Valassis Lists products in-house

• Insist on Clean Data Above All

  What’s important when you’re planning an e-mail campaign? Speed? Deliverability? List quality? The fact is, if you’re concerned only with the speed of turnaround, then you could be doing yourself a disservice in the quality and deliverability of the file you are using.