Month: August 2009

• News Briefs

  BROWN-FORMAN: has launched a new online forum, called Our Thinking About Drinking

• Revenue Loop Transitions to an all Exclusive Network

  RevenueLoop will transition to a 100% exclusive network, effective Aug 15th, 2009.

• LeadPile Ranks #3 Advertising and Marketing Company on the 2009 Inc. 5000

  Inc. magazine today ranked LeadPile the Number 3 Company in the United States in the Advertising and Marketing Category with 14 or fewer employees.

• Yahoo Mail Still Reigns Supreme, Gmail Coming on Strong

  Recent figures released by comScore show that while Google’s Gmail has grown the most during the past year, Yahoo! Mail still maintains a tight grip on the e-mail service provider market.

• Fortune 100 Companies Using Twitter Most Despite Babble and Spam

  More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.

• Social Networking Women Don’t Like Data Sold to Advertisers, Subscription Fees

  According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.

• Google Wins July and Users’ Loyalty

  Google has won yet another month of the search engine battle for market share, according to Nielsen.

• One Size Does Not Fit All

  Walking down the street today, I couldn’t help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It’s a pretty compelling proposition to have you stop in the store, and the economic…

• Middle Tier

  The goal of de-averaging, the subject of another article in this week’s newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online…

• Lead Generation and Debt Relief Services:

  In the wake of massive unsecured consumer debt and the country’s most recent economic woes, debt relief services are under scrutiny from federal regulators, state legislatures and attorneys general.