Month: August 2009

• 2009 PRO Awards: Stir Up a Royal Adventure

  For the first time in its history, Campbell’s Condensed Soup did a tie-in with a movie — The Tale of Despereaux

• 2009 PRO Awards: Kahlúa “Holiday Fit for Kings”

  Consumers 35-plus have high awareness of and affinity for Kahlua Liqueur, but drink it infrequently. Kahlua wanted to increase frequency of both drinking and gifting by advertising their new flavors

• 2009 PRO Awards: The USPS Innovation Center

  The U.S. Postal Service’s expedited shipping services are less expensive than their competition, yet research showed that small business owners considered the U.S.P.S. outdated

• 2009 PRO Awards: Heroes Happen Here

  After the 2008 upgrades of its server products — Windows Server, SQL Server and Visual Studio — had hit the street, Microsoft launched a campaign called Heroes Happen {Here}

• 2090 PRO Awards: CNN Grill

  For the most historic presidential election in history, CNN wanted to reinforce its position as a leading brand for politics

• 2009 PRO Awards: From Sweden With Löv Tour

  Volvo’s campaign for the launch of its XC60 crossover vehicle promoted the design and beauty of the car, while reinforcing what the company is known for — premium quality and craftsmanship

• 2009 PRO Awards: Miller High Life Extras

  Miller High Life shirts and gear were considered cool to wear and people wearing them were everywhere MillerCoors looked, but the sales volume didn’t equal the apparel volume

• 2009 PRO Awards: My Coke Rewards

  MyCokeRewards has more than 12 million members, but to keep them excited about the brand and the loyalty program, Coca-Cola needed a fresh approach to its program

• 2009 PRO Awards: Feed the Senses

  Friskies dry cat food was struggling to differentiate itself in the marketplace. Cat owners liked variety, but instead of buying multiple Friskies products, they were buying across brands

• 2009 PRO Awards: Doritos Unlock the Xbox

  Statistics showed that Doritos’ competitors were outspending the brand two to one, and its recent messages weren’t breaking through the clutter. Doritos needed to rejuvenate brand awareness within its target.