Live From The Merit Direct Co-Op: Libey’s Dozen For The Downturn

|  by Chief Marketer Staff

Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider…