Day: July 14, 2009
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Few Bright Spots In Media Sales Forecast: Magna
Media supplier advertising revenue will sink to $161.4 billion in 2009, according to media services firm Magna. That figure represents a 14.5% drop from 2008’s level. And there isn’t much hope for recovery during the next few years:
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Agencies
Charming Shoppes Shuffles Management And Won’t Sell Figi’s
Charming Shoppes, Inc. has shuffled and augmented its management. The women
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DM Employment Shows Slight Signs Of Improvement
The most recent direct marketing employment survey from Bernhart Associates Executive Search LLC contains a few faint glimmers of hope.
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Agencies
Live From The Merit Direct Co-Op: Libey’s Dozen For The Downturn
Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider to survive the current economy and emerge stronger once the recover starts.