Day: July 7, 2009

• Catapult Promotes Kramer to CEO

  Catapult Action-Biased Marketing has named Paul Kramer CEO

• News Briefs

  CELLFIRE INC.: has expanded its nationwide digital grocery coupon program, adding Safeway, one of the largest grocery providers in the country

• Direct Marketing Club of New York Names 2009 Silver Apple Award Honorees

  The Direct Marketing Club of New York has revealed the recipients of its 2009 Silver Apple Awards

• Agencies

  Merkle Subsidiary Acquires Catalog Marketing Firm

  CognitiveData will acquire catalog marketing services firm CMS Direct.

• Agencies

  Johnson & Quin Acquires InteliMail

  Johnson & Quin has acquired InteliMail, a division of Staples Print Solutions.

• Online Ads Bright Spot In Forecast: ZenithOptimedia

  The global advertising picture is weak and getting weaker, with only online media showing any growth,

• The Right Way to Append E-Mail Addresses

  Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or inquiry list. If you’re convinced e-mail is here to stay (and it sure is) and you’re convinced that in 2014 over two billion dollars will be spent on this medium, you’d better get started now. And it’s as easy as pie. Just follow a few ground rules to success and you can build your sales with less expense and aggravation. Here’s how.