Day: November 13, 2008

• Online Sales Shrinking

  According to comScore, e-commerce sales have been sliding down a steep hill this year. While growth is still happening, figures are declining closer and closer to no growth at all.

• Spam Profit Margin sux0rs?

  A team of seven researchers at the University of California, Berkeley and UC, San Diego got into the Storm botnet to get a closer look at how much money spammers might be making.

• US Loses More Than 2.5 Million Internet Users

  Half of the 10 countries followed each month by Nielsen Online saw their active Internet home user populations drop in September compared to August. The U.S. lost the most users, while Switzerland lost the largest percentage of its users.

• Trancos, Inc. Announces Launch of LEADCAST, an Innovative Lead Exchange Marketplace

  Trancos, Inc, a leading online marketing company is announcing the launch of a new division: www.leadcast.com. This new self-serve platform allows businesses to bid on leads in real-time and sell leads. Leadcast is to leads what Google Adsense is to clicks.

• Fox Interactive Media’s Michael Barrett Named CEO of AdMeld

  New, Advanced Platform Emerges from Beta Program to Maximize Publisher Revenue from Networks and Exchanges
  Gets $7 Million Backing from Spark Capital and the Foundry Group

• Globalizer announced the official launch of its new affiliate marketing network

  Globalizer, LLC, an online marketing agency announced the official launch of its new affiliate marketing network, www.GlobalizerNetwork.com

• One Quarter of U.S. Mobile Users Open to Ads: Survey

  One out of four mobile subscribers in the U.S. and Western Europe says they have either “strong interest” or at least “moderate interest” in being marketed to through their mobile phones.

• WPP Acquisition of SRDS Leaves List Executives Underwhelmed

  The acquisition of Standard Rate and Data Services (SRDS) by the advertising agency conglomerate WPP Group is unlikely to have any substantial impact on list brokerage and management companies, according to list industry analysts.

• Agencies

  Credit Card Mailings to Fall 20%: Synovate

  US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate.

• Dentsu Holdings Acquires Mcgarrybowen

  Dentsu Holdings USA, Inc. has acquired advertising agency Mcgarrybowen.