Day: October 7, 2008

• Data & Analytics

  Brand President and (Sub-Brand) Vice President

  On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

• Website Globalized? Don’t Forget about Incoming Requests

  Going global is more than just building a Web site for several foreign markets. Do you have a process for responding to foreign-language e-mails and phone calls? And what will you do for after-sales support in those other markets? Whoops.

• Agencies

  Alltel Targets Latinos with Dia de Los Muertos Concert

  Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans

• Loose Cannon: And In The Seventh Year, He Rested

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• Direct Mail Testing Today is So Much “One and Done”

  Tom Mack Jr. of Infocore shares his thoughts on why mailers should test a list more than once