Topic

Month: November 2006

  • Agencies

    Predictable, But Not Easy

    INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very

  • Agencies

    The Yankees’ Bush-League CRM

    YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

  • Agencies

    Brand Makeovers

    DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in

  • Agencies

    Joe Torre Needs Help. So Does His Ad

    IT’S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn’t do the job. One can’t help thinking that the ad money could have been better spent on the organization’s programs.

    I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.

  • Agencies

    No Serenity Here

    HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things

  • Agencies

    Poisoning the Well

    IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can

  • Agencies

    Pet Project

    IT DOESN’T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,

  • Agencies

    Blooper of the Century

    IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list

  • Agencies

    Back to the Start

    LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

  • Agencies

    We Are the World

    Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction