November 2006 - Page 41 of 47

We Are the World

Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction

Agencies

Back to the Start

LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

Agencies

Blooper of the Century

IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list

Agencies

Pet Project

IT DOESN’T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,

Agencies

Poisoning the Well

IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can

Agencies

No Serenity Here

HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things

Agencies

Joe Torre Needs Help. So Does His Ad

IT’S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn’t do the job. One can’t help thinking that the ad money could have been better spent on the organization’s programs.

I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.

Agencies