Month: November 2006
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Digital
Google Offers Free Landing-Page Help for Small Marketers
Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic
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Digital
Pronto Opens Big Store on Shopping Engine Block
SearchLine has spent some time this pre-holiday season strolling the e-commerce avenue and window-shopping among the comparison engines. Some are established names that have been around for a while, and others came up a year ago or so. But there
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Agencies
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost
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Agencies
Blooper of the Century
IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list
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Agencies
Pet Project
IT DOESN’T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,
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Agencies
Poisoning the Well
IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can
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Agencies
No Serenity Here
HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things
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Agencies
Joe Torre Needs Help. So Does His Ad
IT’S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn’t do the job. One can’t help thinking that the ad money could have been better spent on the organization’s programs.
I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.
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Agencies
The Yankees’ Bush-League CRM
YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who