Month: November 2006
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Internet-Influenced Holiday Spending Expected to Jump
If the latest survey sponsored by the National Retail Federation (NRF) is correct, consumers are planning on giving the gift of green to U.S. retailers this holiday season. The survey, conducted by BIGresearch, indicates that the…
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AOL Unveils FullView
AOL has been quite active in recent times. They announced a big business model shift, enhanced its e-mail product, and notched deals with big media companies to offer various movie, music, and television videos for download…
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Users Look to Search Engines for Health Information
Is online health information reliable and accurate? Doctors worry about this question, but Web users in the U.S. don’t seem to mind. A recent report titled “Online Health Search 2006” released by the Pew Internet & American Life…
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Google Bringing Negative Attention to YouTube?
Since Google’s big acquisition of YouTube on October 9, it seems that the video site has become a big-time target for angry content owners. Almost two weeks ago, the Google-owned YouTube complied with the requests of the…
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Internet Advertising Group Restructures Under iMedia Holdings, Inc.
October 26, 2006: Internet Advertising Group, Inc., an online performance-based marketing company has been restructured under iMedia Holdings, Inc., a privately held corporation consisting of several additional companies…
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Lead Quality: Click Fraud vs. CPA Fraud
I picked up the recent copy of Business Week that had a cover story on click fraud and quickly scanned it last week. Now is it just me or can none of the major business magazines in this country resist doing a story on this topic without including the…
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You Want to Know about Ad:Tech
In a few short days, the largest online advertising event will commence. While we all book our tickets, schedule meetings, and break out the comfortable shows to get business done, what everybody looks forward to are the parties. With that in mind, we present our 2nd annual DM Confidential Guide to Ad:Tech Nightlife.
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Something Video This Way Comes
It’s hard to explain or put a finger on it, but we are beginning to witness something big. When it comes to just what the next big thing will be, much of the discussion to date has focused on online video. And, chances are that’s…
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Agencies
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
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Agencies
Campbell’s Partners with Whirlpool, Others for Holiday Promo
Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.
