Month: November 2006

• Agencies

  Anti-Ad Complaint Redefines Personally Identifiable Information

  Two activist groups who filed a complaint with the Federal Trade Commission earlier this week are attempting to redefine the commonly understood definition of personally identifiable information in an effort to get anti-online-advertising legislation passed.

• Agencies

  SEC Settles With Ex-Spiegel Officers and Directors

  Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled alleged financial impropriety charges with the Security and Exchange Commission.

• Digital

  MarketingSherpa Sold to MEC Labs Group

  Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group

• Agencies

  Sharper Image Reports October Sales Results

  Sharper Image Corp posted sales of $38.1 million for October, a 17% decrease from $46.1 million in the prior year period.

• Agencies

  Talbots Expects to Report 33% Sales Increase

  The Talbots, Inc. expects to report total sales of $568.6 million for the third quarter, a 33% increase over $426.3 million in the prior-year period.

• Direct Group Announces Promotions

  Direct Group has promoted Pat O’Brien to senior vice president, sales and marketing; Ron Snyder to vice president of direct mail operations and has given Chris Ryan responsibility for service, quality, sales and marketing. Direct Group, Pennington, NJ, is a direct marketing services provider.

• New Products and Services

  Resale Website Generator and EBook to Audio conversion software: products to help home-based businesses market online–WOW Content Club, Lynnfield, MA

• Email

  Short Cuts

  InfoUSA has completed the acquisition of Digital Connexxions, an Oakville, Ontario e-mail marketing firm.

• Data & Analytics

  Young and Restless: Tips for Reaching Teens Online

  Marketing to youth is one of the hottest yet most challenging topics in digital marketing–for good reason.

• Use It or Lose It: How to Convert PR Hits into Sales

  When you dream about getting your name in a publication or your product on a national morning program, what do you envision?