Month: November 2006

• Agencies

  Dodge Targets Men, Women Too in Nitro Campaign

  A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too.

• McDonald’s Adds AKQA for Global Digital Marketing Efforts

  McDonald’s Corp. has signed agency AKQA to lead its global digital marketing efforts, a new role the QSR created.

• Agencies

  New Balance Runs with Multi-Million Sesame Street Sponsorship

  New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives.

• NHL Names Marketing Head

  The National Hockey League has named John Collins as executive-VP, corporate sales and marketing.

• News Brief

  ANHEUSER-BUSCH: is letting Missouri residents vote for

• Agencies

  Loose Cannon: The Selling of the Election 2006

  Reader Al Stanton recently sent in a request for an election-season direct-marketing-and-politics contest. Stanton suggested having folks submit either the most fitting theme song for Congress, or the best tagline to spur voting. (For the song he nominated Cher’s “Gypsies, Tramps and Thieves,” and for the tagline he offered “Get service back in Congress: Make IN-cumbents OUT-cumbents.”)

  I hear you, brother Al, and I salute both of your efforts. To give the contest even more of a DM-centric feel, I invite readers to submit

• Agencies

  Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs

  Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

• Agencies

  HBO Sports Lands Boxing Bout Promo in New York

  HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.

• Six Flags, Kodak Form In-Park Partnership

  Six Flags and Eastman Kodak have formed a new partnership for Kodak to become the exclusive supplier of souvenir photo products and services for the theme park.

• Listline e-Newsletter 11/03/06

  Adrea Rubin Management Inc. now handles the Mothers Work Prenatal master
  file. It identifies 540,657 retail customers.