Month: November 2006
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News Briefs
GM: launched a Hard Day’s Work Tour that hit the road last week to…DOUBLECLICK: is on the streets of New York this…
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Agencies
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with “Western Style… Grown Up.” A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home’s dedication to “bringing the …
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Listline e-Newsletter 11/06/06
Disney Publishing Worldwide has appointed ALC Data Management to oversee
the Disney Adventures magazine subscription list. It targets families
with children between 6 and 12. -
Agencies
SEC Settles With Ex-Spiegel Officers and Directors
Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled financial impropriety charges with the Securities and Exchange Commission.
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Digital
Amazon Tests Home-grown Pay-per-click Ads
Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.
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Agencies
Smaller Q3 Loss, Projected Q4 Profit for LookSmart
Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.
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Agencies
Prism Business Media to Buy Publisher Penton
Prism Business Media Holdings, the B-to-B media company whose portfolio includes Direct and Multichannel Merchant magazines, announced it has agreed to buy the stock of Penton Media for $194.2 million.
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Agencies
Q3 Profits Up 44% at aQuantive
Online ad firm aQuantive reported a 44% year-over-year increase in profits for third-quarter 2006.
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Agencies
Catalog, Online Sales Grow 21% in JoS. A. Bank Q3
JoS. A. Bank Clothiers reported that total sales grew 13.2% in third-quarter 2006 to $119.5 million from $105.6 million in the same quarter last year.