Month: November 2006

• Agencies

  Overstock.com Experiences First Quarterly Revenue Decline

  Overstock.com Inc. has reported its first quarterly revenue decrease in the third quarter. The online merchandise liquidation firm added that its early fourth quarter revenues are lagging behind the fourth quarter of 2005.

• GOP Tops Dems — In Lists, At Least

  If the Republicans keep their hold on the U.S. House and Senate, they’ll have a plethora of mailing lists to thank, in part. There are nearly 600 lists of Republicans, or lists used by Republicans to solicit donations and votes, compared with around 450 for Democrats, according data compiled by NextMark Inc.

• Agencies

  Bush to Name Dan Gregory Blair as PRC Chairman

  President Bush intends to nominate Dan Gregory Blair as chairman of the Postal Rate Commission and upon confirmation designate him as chairman.

• Agencies

  Silicon Valley Firm in Alliance with Mitsui to Boost Search Marketing in Japan

  Efficient Frontier Inc., a Mountain View, CA-based search marketing technology firm, has formed a strategic alliance with Vixia Inc., an e-mail marketing subsidiary of the Japanese conglomerate Mitsui & Co.

• Digital

  Tacoda Announces Privacy Initiative for Online Ad Network

  Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.

• Letters to the Editor

  Re: Loose Cannon: The Selling of the Election 2006, Direct Newsline, November 6, 2006

• Agencies

  Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps

  Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.

• Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007

  Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.

• Agencies

  Heineken Joins Casino Royale with Promotions and TV Spots

  Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale.

• Agencies

  Circuit City Gets the Big Picture Via Sweeps

  Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.