Month: November 2006
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Agencies
Hardee’s Pushes Thickburger Campaign Via Sweeps
Hardee’s is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.
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Bacardi Signs with Boston Celtics
Bacardi Rum has signed a three-year agreement to be an exclusive partner of the Boston Celtics.
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News Briefs
CLASSMATES.COM: is dangling a 2007 Corvette Coupe in…PATHMARK STORES: next month will begin carrying…
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Truth, Authenticity, and the Brand
Advertisers and politicians often say the importance of what you say and do is a matter of perspective. But in brand building, truth is singular and concrete, a cornerstone
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Email
Investing in E-mail Isn’t a Question; It’s Where
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Email
Stupid Media/Research Watch: Newsflash! People Hate Spam
We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.
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Email
Stupid Bureaucrat Watch: Lots of Capital Letters Join to Fight Spam
Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.
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Listline e-Newsletter 11/07/06
ALC Data Management now oversees this list naming 1.4 million donors
from the last 24 months. The average direct mail contribution was $30. -
Agencies
Yesmail Must Pay $50,000 Penalty to Settle Can Spam Complaint
The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.