Month: November 2006
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Digital
Tacoda Rolls Out Consumer-Friendly Cookie Recipe
It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away. Behavioral targeting network Tacoda doesn’t think that will happen and isn’t waiting.
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Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
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Agencies
MyFavoriteCity.com Grows Via SEO, Telemarketing
MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.
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Agencies
LocalPlus Network Matches Contractors to Consumers
Several hundred small companies around the country have signed on to participate in a new online network enabling consumers to find local contractors and home improvement businesses.
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Agencies
How To Get Your Message Through To Senior-Level Executives
Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.
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Agencies
Tips and Teasers
The Sage Group plc has teamed with MySQL AB in a deal that enables Sage to embed MySQL database technology into its product portfolio.
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Listline e-Newsletter 11/08/06
The Student Conservation Association has selected Names in the News Inc.
to manage a file that’s been renamed Students Conserving America. It
identifies 18,919 donors to the SCA, a volunteer organization for high
school and college students who do environmental work. -
Digital
MediaWhiz Acquires Text Link Ads
MediaWhiz, an online marketing services firm, has acquired Text Link Ads (TLA), an Internet advertising services company, for an undisclosed sum.
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Agencies
R.R. Donnelley Earnings Jump 61%
R.R. Donnelley & Sons Co. posted net earnings of $165.1 million for the third quarter, a 61% gain over $127.3 million for the prior-year period.