Month: November 2006

• Email

  Experts Weigh in on How to Expand E-mail Programs

  With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.

• DMA Insert Media Council To Honor Hudetz, Eastman Vidal, Bookspan

  Frank C. Hudetz, chairman & CEO, Solar Communications, Inc.; Jill Eastman Vidal, director of third party marketing at 1-800-Flowers.com, Inc.; and Bookspan will be roasted and toasted at the DMA Insert Media Council’s annual holiday luncheon.

• Letters to the Editor

  :

• Agencies

  Starbucks Spreads Cheer via Holiday Campaign

  Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.

• US Open Nets More Than $56 million in Exposure for Sponsors

  The scores now tallied, the US Open tennis tournament can claim it a pointed victory for its sponsors.

• Agencies

  Tequila Rose Sweeps Give Houston Winner Purple Motorcycle

  A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle.

• Agencies

  JVC Taps Consumers for Commercial Shoot

  JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.

• News Brief

  COLUMBIA PICTURES: is building early buzz around its spring release of

• Trendwatcher Spotlights Social Networking

  As consumers (and brands) flock to MySpace, YouTube and other social-networking sites, smaller niche networks are sprouting up, connecting tightly defined groups from tennis players to U.S. business executives traveling to China.

• Agencies

  Using Email to Battle Buyer’s Remorse

  Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.