Month: June 2006
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DMA Changes Future Convention Locations
The Direct Marketing Association has changed the locations for its next few annual conferences. Specifically, DMA07 will be held in Chicago Oct. 13-18, 2007; DMA08 will be held in Las Vegas Oct. 11-16, 2008 and DMA09 will take place in San Diego – Oct. …
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CAN AOL REALLY GUARANTEE DELIVERY?
AOL charging postage on e-mail messages doesn’t surprise me (
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IT’S ALL ABOUT MONEY
Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With commentary like this in hand, perhaps the Direct Marketing Association will have further fodder to block these grandstanding, expensive and silly attempts to regulate legitimate marketing.
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Playing to Win
If you want to take the pulse of promotion, ePrize CEO Josh Linkner will tell you to look to Florida. With a history of some of the strictest regs for
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PROMO Xtra
5/22 Anheuser-Busch has purchased the Rolling Rock brands from InBev USA for $82 million. Anheuser-Busch will begin brewing Rolling Rock and Rock Green
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Agencies
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable
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Agencies
Overheard at the Authentication Summit
SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication
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Agencies
CORRECTION
The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.
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Agencies
Generation Gap
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three