Brand Storytelling

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  Acquisition

  Air New Zealand Finds a Niche in Video Storytelling

  Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
  the brand’s strategy of video storytelling as a marketing tool.

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  Acquisition

  3 Tips for Brand Storytelling

  Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.