Ecommerce

• Agencies

  Improved Ecommerce Boosts Results for Green Top Sporting Goods

  Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories.

  As recently as 2008, Green Top’s website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers’ sites.

• Agencies

  Mobile, Social Data Transforming Marketing for the Holidays—And Beyond

  Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

• Agencies

  How Mobile Insight Can Inform Online and Offline Marketing

  Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers’ mobile strategies. Maxymiser’s Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

• Agencies

  Digital Fuels Ad Spending Growth in 2012: MagnaGlobal

  While it’ll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won’t be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.

• Agencies

  Stocking the Shelves for M-Commerce

  If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone

• Agencies

  Multichannel Attribution Helps Determine Which Mediums Influence Sales

  Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz’s Rob Stagno offers thoughts on the complexity of multichannel attribution.

• Digital

  Optimizing Websites for Global Commerce

  Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.

• Agencies

  Made-to-Order Marketing

  One-to-one marketing is no longer a buzz phrase. It’s been part of the marketing discussion for so long that it’s become an accepted philosophy

• Agencies

  Can Groupon Grow Up?

  The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

• Agencies

  Search Tips: How You Can Reach a Shifting B-to-B Mindset

  While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives