Direct Marketing 167449253

Posted on by aiwpadmin

Direct Marketing 167449253

Rows of mailboxes in desert with mountains in background

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.