QSR/Casual-Dining Mobile Campaigns Using Location Targeting: 2X the CTR, 3X the Foot Traffic

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According to a recent report from location-based mobile advertising firm Verve Mobile, about 7 in 10 mobile campaigns from quick-service restaurants (QSR) and casual-dining brands used location-based targeting. These campaigns performed two times better than mobile campaigns that didn’t leverage location targeting.

QSR fast-food restaurant

According to Verve’s report, “State of the Market: Location Powered Mobile Advertising,” which focused on the QSR and casual-dining category, nearly 70 percent of mobile campaigns delivered by the company used a location-based strategy, which was split up into three buckets:



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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone