THE 2014 PRO AWARDS WINNERS ARE…

The PRO Awards recognize outstanding promotion marketing campaigns!

The awards, now in their 24th year, are the preeminent benchmark for excellence

in innovation and creativity that produce stellar results.

The winning campaigns were selected by a jury of expert peers.

See who won, and more importantly, WHY they won!

Sign up here to be alerted about the 2015 PRO Awards Call for Entries.

Platinum PRO for the Overall Best Campaign

MVPro for the Most Award-Winning Campaigns for Multiple Brands

Best Campaign Executed on a Local/Regional Level

Best Campaign Generating Brand Awareness

Best Campaign Targeting a Specific Demographic or Ethnicity

Best Campaign on a Budget (Under $250,000)

Best Campaign that Uses a Holiday Theme

Best Cause-Related Program

Best Cross-Channel Campaign

Best Dealer, Sales Force or Business-to-Business Campaign

Best Idea/Concept/Design

Best In-Store Retail Campaign

Best Incentive Campaign

Best International Campaign

Best Multidiscipline Campaign

Best Sampling or Trial Recruitment Campaign

Best Sponsorship or Tie-In Campaign

Best Use of Content Marketing

Best Use of Event or Guerilla Marketing (Five or Less Venues)

Best Use of Event or Guerilla Marketing (More Than Five Venues)

  • Campaign: HP Mobile Print Tour

    Agency: Infinity Marketing Team

    Client: Hewlett Packard Co.

  • Campaign: Quesobago

    Agency: Aspen Marketing

    Client: ConAgra

  • Campaign: Progressive IMS

    Agency: match action

    Client: Progressive Insurance

Best Use of Games, Contests, and Sweepstakes

Best Use of Influencer Marketing

Best Use of Shopper Marketing

Best Use of Social/Viral Marketing in a Campaign

Best Use of Video in a Campaign

Best Vehicle-Based Campaign

Best Web-Based Campaign

Best Wireless Campaign

Most Innovative Communication Strategy