Global communication, international messaging and translation concept

Posted on by Beth Negus Viveiros

Speech bubbles with national flags of world countries around blue Earth globe isolated on white background.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.