By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that same principle to their campaigns. Which begs the question: sho
Oct. 09 2014
Sep. 22 2014
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.More...
Aug. 06 2014
Should location really be at the center of your mobile targeting and media delivery strategy?More...
Apr. 29 2014
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.More...
Apr. 22 2014
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.More...
Apr. 04 2014
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.More...
Feb. 22 2014
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.More...
Feb. 16 2014
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.More...
Feb. 02 2014
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.More...
Jan. 25 2014
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.More...