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Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that same principle to their campaigns. Which begs the question: sho

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Oct. 09 2014




Location-Based Marketing Best Practices

New Chief Marketer Special Report

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Sep. 22 2014




4 Mobile & Tablet Best Practices for Customer Engagement and Sales 1

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

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Aug. 06 2014




Is Location a Vital Data Point in Mobile Targeting?

Should location really be at the center of your mobile targeting and media delivery strategy?

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Apr. 29 2014




Marketers Need to Improve Mobile Infrastructure: Report

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

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Apr. 22 2014




CM Asks….What’s Your Favorite App?

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

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Apr. 04 2014




iBeacons, Apple’s Passbook and Customer Engagement 1

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

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Mobile apps

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Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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Feb. 16 2014




4 Tips for Improving Your Mobile Data Strategy 1

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

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Feb. 02 2014




Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

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Jan. 25 2014




Trend-Driven Resolutions For Retail Loyalty Marketers

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

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