MANAGEMENT-SOLUTIONS | TECHNOLOGY

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Using Customer Data to Improve Marketing ROI

|  by Beth Negus Viveiros

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

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Should You Consider Marketing-as-a-Service?

|  by Matt Preschern

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

CMO

Would Your CMO Have a Beer With Your CTO?

|  by ai-admin

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

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Fareportal’s In-House Marketing Tech

|  by ai-admin

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone