MANAGEMENT-SOLUTIONS | TECHNOLOGY

tech marketer

Why CMO is the Hardest Job in Tech

|  by Donna Wells

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patricia Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

idea-light-bulb-education

Using Customer Data to Improve Marketing ROI

|  by Beth Negus Viveiros

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

data-technology-stars

Should You Consider Marketing-as-a-Service?

|  by Matt Preschern

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

CMO

Would Your CMO Have a Beer With Your CTO?

|  by ai-admin

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

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Fareportal’s In-House Marketing Tech

|  by ai-admin

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone