MANAGEMENT-SOLUTIONS | TECHNOLOGY

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Fareportal’s In-House Marketing Tech

|  by Patrick Gorman

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

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What is the Value of a Lead?

|  by Jeff Feuer

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

Qualifying Sales Leads, Qualified Sales

The Best Ways to Track Leads

|  by Chief Marketer Staff

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

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How Marketing Technology Can Stop Consumer Disconnect

|  by Beth Negus Viveiros

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

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