Is Groupon’s Andrew Mason the Worst CEO of 2012?

Posted on

Andrew Mason - GrouponHerb Greenberg at CNBC has yet another edition of his “Worst CEO List.” For 2012, he had a tough time choosing a “winner,” but after much deliberation and flip-flopping Greenberg landed on Groupon CEO Andrew Mason. The company’s mistake was keeping the software developer-turned-CEO on board after it went public. Mason’s ineptitude as Groupon’s chief was evident early on, when he sent a letter to potential shareholders saying “we don’t measure ourselves in conventional ways.” The company has struggled mightily since its IPO, and Mason’s silly antics “almost make a mockery of corporate leadership

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.