Survivors: Big Ideas That Snuck Through
Truth is, most promotion offerings barely cut it. Between weak incentives and strong caveats, watered messages and dry creative, the Truth Tribunal wades
Consumer Marketing
Betty Crocker, Doughboy to Wed
Mark down 2000 as the summer of the packaged goods mega-merger. The dust hadn't even settled on Philip Morris's planned acquisition of Nabisco (August
Mint Condition
Money talks, and the government is raising its voice.Every day, more and more consumers and commuters have a little Sacagawea in their pockets. Credit
Soul Food
Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the "essence of Mom" among African-Americans,
And the Nominees Are …
Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and
Wonders of the Premium World
PPAI'S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,
Free Love
AFTER DECADES IN THE STEPCHILD ROLE, PROMOTIONAL PRODUCTS GET THEIR DUE.Long considered a weak sister tactic in the marketing arsenal, promotional products
Illegal Motion
For it's next trick, the WWF tries its extreme formula out on football.Vince McMahon is at it again. Having blurred the lines between sports and entertainment
Core Competencies
Here's an example of the message I was trying to relay in my June column ("Who You Calling a Promotions Agency?"), that marketing agencies trying to distance
ADVANTAGE: BRANDS
US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year - and only once a year - Manhattan
