Marketing Services
Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth
Consumer Marketing
Guild crafts Success
With its original founder Victor Ayala, still in the driver's seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values
Young at Heart
You gotta think like a kid. That's an oversimplification, of course, but it pretty much sums up the way Irvine, CA-based Strottman International operates.
Father Knows Best
NOW THAT THE MUSHY flowers-and-candy Mother's Day season has passed, it's time to break out the power tools for Father's Day. The Hallmark Channel is
June 1, 2003
Yao Ming Follows Through With Coca-Cola Lawsuit
Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for "spiritual and economic losses" and asking that Coca-China apologize in
Universal, Nestl Ink 10-Year Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
Procter & Gamble Teams with WNBA; Loses Court Battle
Marking the first time Procter & Gamble has inked a multi-year sports deal for multiple brands, the CPG giant announced a three-year partnership with
Comedy Central Hosts ‘Stand-Up’ Sweeps
To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.
Kellogg Licenses its Brands; Hasbro Sues over Game
This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building
