Content Analysis

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Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology to evaluate impressions. The technology is designed to tell whether design and content will support a company’s marketing objectives before a Web site is launched. For those already on the Web, the lab’s research approach can be used to recommend improvements to better hit marketing objectives. More information: 801-322-0624 or


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone