Acquisition
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Acquisition
USA Network Teams With Sonic for Nashville Star
USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.
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Acquisition
Running With the Bulls
No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s
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Acquisition
Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from
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Acquisition
Unilever Extends Dove Online
Unilever’s latest Dove launch gets a double dose of video support, with a videoblog piggybacked to an ad contest.
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Acquisition
Domino’s Kicks Off EBay Contest
Domino’s Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99.
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Acquisition
GSN Pushes Finalists in Vocabulary Challenge
It’s not every day you’ll find high school students volunteering to take a test.
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Acquisition
Haagen-Dazs Floats Flavor Contest
Haagen-Dazs and Gourmet Magazine are looking for a few good recipes.
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Acquisition
American Airlines Sweeps Offers 1.5 Million Frequent-Flier Miles
American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.
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Acquisition
PCH Kicks Off Prize Patrol $10 Million Sweeps
Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home.
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Acquisition
Heinz Lends 200 Million Labels to Trivial Pursuit
Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online