Acquisition
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Acquisition
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.
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Acquisition
Kmart Contest and Web site Motivates Weight Loss
Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.
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Acquisition
DIC Launches Watch & Win Sweepstakes
DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.
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Acquisition
Babies “R” Us Makes Amends over New Year’s Contest
Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
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Acquisition
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.
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Acquisition
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
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Acquisition
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
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Acquisition
Staples Fields Photo Contest—with Royalties
Office supply chain Staples is looking for a few good photos that it can turn into posters.
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Acquisition
Monster.Com Rolls Out Marketing Campaign
Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.
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Acquisition
Warner Bros., VH1 Launches Songwriter’s Contest
Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.