Social
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Acquisition
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.
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Acquisition
Chicagoans to Melt Ice-Encased Dodge Nitro
Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.
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Engagement
MTV Builds New York Buzz Around VMA Show
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show’s return to New York City after a two-year hiatus.
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Engagement
Russell Athletic Sports Mobile Tour
Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company’s history and view its new products.
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Engagement
Massive Mini Convoy Journeys Cross-Country
More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.
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Engagement
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.
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Engagement
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, “When in Rome, do as the Romans.” In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
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Acquisition
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
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Engagement
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
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Engagement
The CW Kicks Off Mall Domination Tour
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.