Channel | Mobile

Crest Goes Mobile to Reach Gen Y in Social Settings

|  by Chief Marketer Staff

Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.

Chief Marketer Videos

	
        

CHIEF MARKETER 200