Direct Marketing | Print
-
Direct Marketing | Print
Gone to Hill and Back
It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.
-
Direct Marketing | Print
Learn From the Past
Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s
-
Direct Marketing | Print
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,
-
Direct Marketing | Print
Don’t Ask, Don’t Tell
Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation
-
Direct Marketing | Print
Broker Uses Conference to Publicize Suit
In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the
-
Direct Marketing | Print
Logging on the Law
According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states
-
Direct Marketing | Print
COMING OF AGE
J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group
-
Direct Marketing | Print
Sacre Bleu! French Lifestyle for the Brits
THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British
-
Direct Marketing | Print
Past Tense
YOU’RE WRONG IF you think this is going to be one of those “What was on the front page of DIRECT 10 years ago?” articles. Actually, there was but one