Direct Marketing | Print
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Direct Marketing | Print
COMING OF AGE
J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group
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Direct Marketing | Print
Titles to Leaf Through
Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to
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Direct Marketing | Print
Breaking E-borders
The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing
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Direct Marketing | Print
The Recognition Factor
Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising
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Direct Marketing | Print
San Francisco Rumble
Two apparent anti-“junk mail” activists were thwarted in their attempt to crash the Direct Marketing Association’s executive committee meeting at the
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Direct Marketing | Print
DIRECTNEWSLINE
Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase
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Direct Marketing | Print
Aloha-ed States
That the Hawaiian Cultural Preservation Association exists isn’t surprising. That it’s based in San Francisco is.HCPA founder Patrick Mukuakane explains
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Direct Marketing | Print
Plumbers
Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became
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Direct Marketing | Print
Combine and Conquer
MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The