Direct Marketing | Print
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Direct Marketing | Print
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer
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Direct Marketing | Print
Dead Letter Files
DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of
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Direct Marketing | Print
DMA Enters the Merger Race
The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month
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Direct Marketing | Print
“Data Weenies Beat List Weenies”
The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed
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Direct Marketing | Print
The Ecstasy and the Agony
In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not
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Direct Marketing | Print
Enemies List
As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some
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Direct Marketing | Print
Gone to Hill and Back
It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.
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Direct Marketing | Print
Learn From the Past
Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s
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Direct Marketing | Print
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,