Direct Marketing | Print
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Direct Marketing | Print
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While
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Direct Marketing | Print
So You Want to Be the Head Honcho?
BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.
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Direct Marketing | Print
Harte-Hanks Buys PMSI
Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,
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Direct Marketing | Print
You Beta Your Life
As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The
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Direct Marketing | Print
B-to-B DM Stocks Eke Out Slight Increase
Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have
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Direct Marketing | Print
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
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Direct Marketing | Print
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer
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Direct Marketing | Print
This One’s for Free, Kid
Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come
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Direct Marketing | Print
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
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Direct Marketing | Print
Credit Where Credit Is Due
My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had