Direct Marketing | Print
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Direct Marketing | Print
Samples-by-Mail a Hit in Europe
Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And
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Direct Marketing | Print
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
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Direct Marketing | Print
Credit Where Credit Is Due
My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had
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Direct Marketing | Print
A Real American Cataloger
Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures
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Direct Marketing | Print
What’s Your Hang-Up?
Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering
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Direct Marketing | Print
Hall of Fame
When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have
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Direct Marketing | Print
Think About an Attitude
In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate
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Direct Marketing | Print
All Together Now-Not!
A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued
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Direct Marketing | Print
Don’t Look Now…But Your Market Got Older
It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”
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Direct Marketing | Print
Neoforma Prescribes the Web
Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician