Direct Marketing | Print
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Direct Marketing | Print
Actors and Actresses
The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates
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Direct Marketing | Print
OUT FRONT
Scudder Defined Contribution Services offers companies bundled 401(k) services. Scudder, part of Scudder Kemper Investments Inc., Boston, does investment
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Direct Marketing | Print
What You Use Might Hurt You
Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new
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Direct Marketing | Print
Low Comedy, High Finance
It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy
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Direct Marketing | Print
Harte-Hanks Buys PMSI
Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,
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Direct Marketing | Print
Winter Chill
The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing
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Direct Marketing | Print
List source
Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’
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Direct Marketing | Print
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
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Direct Marketing | Print
PerformanceData Appeals FTC Ruling
PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s