Direct Marketing | Print
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Direct Marketing | Print
Gender Vendors
The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,
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Direct Marketing | Print
List Source
New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity
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Direct Marketing | Print
The Literary Latest
Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo
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Direct Marketing | Print
Men Shop, But Women Buy Insurance Online
Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote
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Direct Marketing | Print
U.K. Travel Advisory
Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419
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Direct Marketing | Print
Actors and Actresses
The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates
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Direct Marketing | Print
OUT FRONT
Scudder Defined Contribution Services offers companies bundled 401(k) services. Scudder, part of Scudder Kemper Investments Inc., Boston, does investment
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Direct Marketing | Print
What You Use Might Hurt You
Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new
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Direct Marketing | Print
Low Comedy, High Finance
It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy
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Direct Marketing | Print
Consumer DM Stocks Make a Comeback
Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer