Direct Marketing | Print
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Direct Marketing | Print
Marketers Find Dining Divine
Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial
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Direct Marketing | Print
Consumer DM Stocks Make a Comeback
Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer
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Direct Marketing | Print
List Source
New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity
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Direct Marketing | Print
Queen Gene
She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
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Direct Marketing | Print
Creating Cookie Monsters
It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem
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Direct Marketing | Print
Ballad in Plain DM
While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike
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Direct Marketing | Print
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
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Direct Marketing | Print
Direct to the Dope Show
Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail
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Direct Marketing | Print
Listline
One Claim Dropped in D&B Lawsuit Though he is allowing the case to proceed, a federal judge has thrown out a claim in a lawsuit accusing Dun & Bradstreet