Channel | Direct Marketing | Print


Herschell Gordon Lewis’s Greatest Hits

|  by Beth Negus Viveiros

To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.


The Secret to B2B Lead Gen: Cut Through the Clutter

|  by Beth Negus Viveiros

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.


Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

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