Channel | Direct Marketing | Print

many small light bulbs equal big one

Capturing the Promotion Power of Monthly Statements

|  by Steve Biancaniello

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.


Chief Marketer Listline Aug. 11

|  by Casey McClay

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

Chief Marketer Videos

by admin