Channel | Direct Marketing | Print

Is Your B2B Brand Old Before Its Time?

|  by Jonathan Paisner

Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.

Life Fitness

Digital is the New Workout for Life Fitness

|  by Beth Negus Viveiros

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

How Inattention Can Break B2B Brands

|  by Jonathan Paisner

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.

Chief Marketer Videos



Awards

 
	
        

CHIEF MARKETER 200