Channel | Direct Marketing | Print

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Capturing the Promotion Power of Monthly Statements

|  by Steve Biancaniello

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

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Chief Marketer Listline Aug. 11

|  by Casey McClay

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

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