Channel | Direct Marketing | Print

WomansDayCoverPromo

Maybelline Tests Wild Print Cover Promotions

|  by Stuart Elliott (NYT.com)

Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…

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