Channel | Direct Marketing | Print

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Chief Marketer Listline Jan. 26

|  by Casey McClay

Lists featured this week include Poets & Writers Magazine and American Bar Association Students.

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What’s On Tap for Marketers in 2015

|  by Patrick Gorman

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

AAUW

Chief Marketer Listline Jan. 9

|  by Casey McClay

Lists featured this week include American Association of University Women Donors and Stirista.

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Top 5 Best Practices for Insert Media Creative

|  by By Joyce Beggs

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.

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Maybelline Tests Wild Print Cover Promotions

|  by Stuart Elliott (NYT.com)

Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…

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