Channel | Direct Marketing | Print

The Battle Against Boring in B2B Creative

|  by Beth Negus Viveiros

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

Coordinating GDPR Strategy Across the Enterprise

|  by Paul Sonntag

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.

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CHIEF MARKETER 200